The Web is awash in personal finance content, but with so much of it out there it can be overwhelming in determining which are the most informative so modestmoney.com keeps a regularly updated ranking of 1193 personal finance blogs by comparing various stats related to traffic, SEO and social activity.
Statistics Used in the List
People not involved in blogging or website marketing may not be familiar with the specific stats used in the top finance blogs list. Here is a quick breakdown:
- Alexa Ranking: A scoring system that tracks which websites get the most visitors using the Alexa browser toolbar or if websites are using the Alexa button. In their system the lower the score the better, with the most popular website getting an Alexa Ranking of 1. It is the only stat used in this list where lower is better.
- SEM Rush: Judges a website’s search engine rankings based on volume and cost of that traffic if it were paid for with AdWords Pay Per Click advertising.
- Twitter: Lists how many people are following the blog’s official Twitter account.
- Facebook: Lists how many people have liked the blog’s official Facebook page.
- Klout: A system which aggregates together a blogger’s social following and engagement on multiple platforms to determine who has the most social influence online. You may need to register on Klout to properly connect all of your social profiles.
- MozRank: A very similar system to Google PR, but it updates much more frequently and is more precise. More emphasis seems to be on actually judging the value of each backlink.
- Domain Authority (DA): Represents Moz’s best prediction for how a website will perform in search engine rankings based on various link metrics.
- Page Authority (PA): Represents Moz’s calculated metric for how well a given webpage is likely to rank in Google.com’s search results. It is based off data from the Mozscape web index and includes link counts, MozRank, MozTrust, and dozens of other factors.
How the Top Finance Blogs are Ranked
…The total score is simply an average of the blog’s scores in the main categories. Within each category blogs are compared against one another to see who has the strongest stats. Scores are assigned based on what percentage of the blogs on the list they have stronger stats than…