…According to a recent report by Deloitte, the modern consumer is becoming increasingly distinct from those of years past so for us to truly understand how these changes will affect the marketplace and our investments, we need to rethink and update our image of the modern consumer. Here are three ways the new consumer is different than in years past:
The modern consumer base is more diverse, but also must deal with increased financial pressures and a delayed start in achieving traditional milestones of adulthood. These demographic and economic factors ultimately have a ripple effect down to businesses and investors. How do these big-picture changes impact your business or investments?
Editor’s Note: The above excerpts* from the original article by Jeff Desjardins have been edited ([ ]) and abridged (…) for the sake of clarity and brevity. Also note that this complete paragraph must be included in any re-posting to avoid copyright infringement.
(*The author’s views and conclusions are unaltered and no personal comments have been included to maintain the integrity of the original article. Furthermore, the views, conclusions and any recommendations offered in this article are not to be construed as an endorsement of such by the editor.)