Thursday , 20 September 2018


News Flash! Schwab CEO Advocates Diversifying Into Gold – Here’s Why

…The leader of one of the biggest banks and brokerage firms on the planet (Walt Bettinger, CEO of Charles Schwab) is advocating that we should take a portion of our portfolio and diversify it into a tangible asset like gold. That is huge. Why? Because companies like Schwab make money managing people’s money and, when a portion of that portfolio is reallocated to precious metals, there is no management fee on that portion anymore…so why is the guy at the helm of Schwab saying this?

The original article has been edited here for length (…) and clarity ([ ])
[Well, Bettinger]…is a savvy investor and an astute CEO and he knows what is coming.  He knows we are in one of the longest bull runs ever, and he knows that in 2008, when the market turned, equities lost as much as 50% of their value, while gold did just the opposite.

In the same summer quarterly newsletter On Investing, the article Playing Defense emphasizes that there are asset classes that can help your portfolio during a downturn and…[gold’s] finite supply…[allows it to] maintain its value even during periods of economic upheaval.” It goes on to highlight that “Even during a bull market, the prices of precious metals tend to move independently of stocks, enhancing any diversification benefits and, because their prices tend to rise along with inflation, they may also provide a hedge against broad cost increases.”

I agree wholeheartedly with Schwab’s CEO.  As a matter of fact, gold has increased over 300% in the last 17 years…Very few people know that and, until now, very few major institutions have taken the right step to encourage investors to consider diversifying a small portion of their portfolios into a tangible asset like gold.

What I have been advocating…is this: Get your defense on the field—NOW.  Even when the offense is still scoring points, the defense stands ready because it’s the defense that is going to carry you through the downturn ahead…[As] coach Bear Bryant…[once said],  “Offense sells tickets, but defense wins championships.”  Get your defense ready because, it’s not just what you have, it’s what you keep – and you want to keep your championship portfolio no matter what the market conditions are ahead. 

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2 comments

  1. Given the writer’s position at the pinnacle of the Wall Street investment world, advice like this seems like pure heresy. After all, as the article suggests, it runs counter to the interests, read commissions, of his company and its operatives.

    Could it be that this insider of consequence, who knows his business to a higher level than the 99 percent of the rest of us, is trying to be ‘helpful’ to his clients and the generally uninformed public? Hey, he may actually be displaying a measure of integrity seldom seen among the sociopathic leaders of business, government and other societal institutions?