“The Design of Business” – A Book by Roger Martin
March 1, 2010 by Editor · Leave a Comment
This new book is a must-read for people who want to bake into their corporate cultures ingredients such as research, design and innovation. One of the greatest challenges in doing so, which the book deals with, is blending the two solitudes — the “innovator” culture with the “bean-counter” culture. This is never easy, he writes, because they talk different languages and rely on different benchmarks. But winning companies have learned how to merge them, and then surgically select the best from each. Words: 451
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