Tag Archives: passive investing

This article provides a satirical translation of common phrases used in mutual fund marketing materials. While terminology such as Core, Diversified, Sustainable ESG, Impact Focused, Aggressive Growth, and Enhanced may suggest discipline or innovation, the underlying strategies are often more conventional than labels imply. Investors are encouraged to interpret marketing language with greater scrutiny and context.

We understand the appeal of passive investing. It offers lower fees and simplicity and many investors are skeptical about the ability of active managers to consistently beat a benchmark...yet there’s also a lot of evidence supporting the benefits of an active approach. Today, we see many risks that are hard to avoid by hugging a benchmark—and opportunities that simply cannot be captured by going passive. While not every point is relevant to every investor, in every market, we can think of ten good reasons to stay active in equities today.