Total sales for the season are projected to be at $586 billion – a 4% increase over last year – and this year, mobile is going to make a big impact on just how that money gets spent. We’ve gathered a wealth of data relative to this year’s holiday retailing season, specifically as it pertains to online and mobile behaviors, and you’ll find that data in this infographic.
So says James Bickers (www.retailcustomerexperience.com) in edited excerpts from his original article/infographic* entitled I Saw Mommy Googling Santa Claus [Infographic] which is brought to you below by Lorimer Wilson, editor of www.munKNEE.com (Your Key to Making Money!) and www.FinancialArticleSummariesToday.com (A site for sore eyes and inquisitive minds). This paragraph must be included in all article re-postings to avoid copyright infringement.
Bickers goes on to say, in part:[Interestingly, or alarmingly if you are a retail merchant,] 56% of consumers will do some holiday showrooming this year, and more than a quarter of them say they will likely make their purchases online, while standing in a store. Below is much more data relative to this year’s holiday retailing season, specifically as it pertains to online and mobile behaviors.
Editor’s Note: The above post may have been edited ([ ]), abridged (…), and reformatted (including the title, some sub-titles and bold/italics emphases) for the sake of clarity and brevity to ensure a fast and easy read. The article’s views and conclusions are unaltered and no personal comments have been included to maintain the integrity of the original article.