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Wednesday , 28 October 2020

Tag Archives: Weibo

The Bare Facts On How Durex Sells Condoms in China (+2K Views)

Selling condoms in China is difficult. After purchasing Durex in 2010 Reckitt Benckiser set out to expand its 30% market share there but quickly realized its usual strategy was not going to work in China so it went for an all-social and all-digital strategy overhaul and the results were dramatic. Here's why.

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